The Maine Optometric Association conference

Blog- Robyn MOA ConfRobyn and I just finished attending the Maine Optometric Association conference in Bar Harbor. We were there drumming up business, since we have recently designed a couple of optometry offices, and enjoyed those projects. Luckily for us, we were the only architects with an exhibit table.
We had an opportunity to talk to several of the other vendors at the conference, in addition to talking with our past clients, and meeting some potential clients. This was a great opportunity to learn about the practice of optometry. We have designed rooms for Camera/Scanning, but this show gave us access to what Cam/Scan is all about. We learned about new diagnostic tools, such as dry-eye diagnostics. There were some exam room equipment vendors there, and we developed some relationships with people who really know their material, and will be good partners as we find opportunities to work with other optometrists.
We also talked to a couple of optometrists who are in recently built offices, and this made me think. Why would people who had recently built an optometry office stop by at an architect’s booth?
The reason they stop by, it seems to me, is because they are familiar with architects. They don’t stop by because they want to see what we can offer them. They stop by because they understand architecture as it relates to optometry. They share a common ground with us.
Now, these people are obviously not potential clients, at least not in the near term. However, their interest in us sheds light on how people behave at conferences. Exhibits that are completely foreign to them might as well not be there. They don’t register. An optometrist may even be contemplating a project, but if they haven’t already thought about the role architects can play, they don’t even see the architect at the booth.
How do we communicate with those people? How do we see the value we can bring them? I think it’s a matter of being quite straightforward. Architects can make your building wonderful, especially architects who know your business.

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Principal at Sealander Architects, Ellsworth Maine. Revit guru. Married with 3 children. Avid gardener. Lived in San Francisco for nine years. Master in Architecture from Columbia University Bachelor of arts in religious studies, Wesleyan University. Graduated Staples High School, Westport CT. Hope to spend some time in Hokkaido before all is said and done.